Xiao — F&B Brand Identity
Khách hàng: Xiao
Vấn đề
Xiao launched into a crowded bubble tea and Asian-inspired drinks segment where most competitors look identical. The founder needed a brand that felt premium and distinctly theirs — something that would hold up on physical packaging, social media feeds, and in-store signage from day one.
Hướng tiếp cận
The brand direction centered on a clean, modern interpretation of East Asian visual language — stripped of clichés. I built the identity around a tight color palette, a custom logo mark, and a type system that scales across every touchpoint without losing character. Social templates were designed as a content system, not one-off posts.
Những gì mình đã làm
- Logo system (primary, secondary, icon variants)
- Full brand guideline (color, typography, usage rules)
- Packaging design — cups, bags, labels
- Social media template system (15 templates)
- Launch banner and poster set
Điểm nổi bật
Brand launched across two locations and social media simultaneously. Consistent visual identity from packaging to feed made the brand look like it had been around for years — not a new startup. Founder returned for a second packaging run within three months of launch.
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